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Adopting Marketing Analytics

January 26th, 2015

William Woods Business

The 2014 Marketing Analytics Survey conducted by American Marketing Association (AMA) surveyed over 500 marketing and research professionals revealing new insights into how today’s marketers are using analytics software, tools and tactics in their companies. While majority of companies are leveraging marketing analytics to some extent, for many businesses “that information still doesn’t travel beyond […]

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January 26th, 2015

Posted in Tech + Leadership

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