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Understanding integrated sales and marketing
The competitiveness of today’s marketplace has stimulated much discussion around the ways businesses can improve performance, including the topic of integrated sales and marketing. Businesses where sales and marketing function separately often face many issues from poor performance measurement to missing the opportunity to close on sales fast, or at all. Take for example, a […]
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December 9th, 2015
Posted in Business At Work
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Being a good boss: the art of managerial communications
A recent Gallup report, The State of the American Manager: Analytics and Advice for Leaders revealed that managerial communication could have a considerable impact on employee productivity. The study examined the characteristics that make a great manager and how such qualities impact overall employee engagement and ultimately business success. Engaged employees — which Gallup defines […]
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November 20th, 2015
Posted in Leaders
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Business Course Spotlight: Cost/Managerial Accounting
Regardless of the business major you choose at William Woods University, you are bound to take at least a couple of accounting courses. Knowledge of accounting and its basic principles can help inform many business decisions — so its reach extends far beyond the accounting office. Students pursuing the Bachelor of Science in Accounting and […]
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November 18th, 2015
Posted in Business Books & Resources
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