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Adopting Marketing Analytics
The 2014 Marketing Analytics Survey conducted by American Marketing Association (AMA) surveyed over 500 marketing and research professionals revealing new insights into how today’s marketers are using analytics software, tools and tactics in their companies. While majority of companies are leveraging marketing analytics to some extent, for many businesses “that information still doesn’t travel beyond […]
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January 26th, 2015
Posted in Tech + Leadership
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The Future of Collaborative Leadership in Solving Global Problems
Fresh water scarcity is a global humanitarian issue but also a critical business problem for a number of industries including the beverage business. Take Coca-Cola for example, who uses two liters of fresh water for every one liter of product, and has a significant number of production plants in regions affected by water shortages. A […]
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January 12th, 2015
Posted in Tech + Leadership
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