What does a Marketing Coordinator do?

William Woods Business

If you are earning a Bachelor of Science in Business Administration and choose to pursue the advertising and marketing concentration, then you may be curious about popular entry-level positions such as a marketing coordinator.

While marketing coordinators can include both entry and mid-level professionals—depending on the industry, size of the company, etc. — generally, this position is intended for new career entrants.

What You’ll Do

The duties and responsibilities of this position typically fall in one or all of the following categories:

  • Administration: Providing administrative support for marketing events and campaigns. This may include preparing expense reports, processing check requests, developing and maintaining marketing lists, etc.
  • Coordination: Overseeing collateral production schedules and ensuring timely completion of all deliverables, creating campaign-tracking workflows and providing logistical support for events.
  • Sales support: Routing and following up on client leads and helping to develop sales presentations and reports.
  • Marketing support: Attending brainstorming sessions, assisting with market research such as data cleanup or visualization, and copywriting for print and digital collateral.
  • Other: Assisting with artsy projects such as assembling event awards or gifts and running other errands .

Where You’ll Work

Marketing coordinators can work for public, private and nonprofit sectors. This may mean working in small teams, where you’ll be working along a couple of other marketing staff; or a marketing department or firm where you’ll be supporting a much larger team.

Skills You’ll Need

The types of skills usually sought for this position include:

  • Excellent oral and written communication
  • Organizational skills and attention to detail
  • Advanced knowledge of the Microsoft Office Suite
  • Some knowledge of marketing automation software (i.e. Marketo or Salesforce)
  • Social media experience

If you are not familiar with certain types of software, one way to acquire the skills is through an internship or free online webinars often organized by organizations such as the American Marketing Association (AMA).

Beyond the above skills, employers may also be assessing your character qualities such as professionalism, maturity and ability to carry on an intelligent conversation during the interview process. For this reason, it may help to practice mock interviewing at the university’s Career Services Center.

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